ATLANTA (October 14, 2021) – Thought Logic Consulting (“Thought Logic”), a leading provider of technology and business transformation services to large global enterprises, announced today that it has acquired Caprē Group (“Caprē”), an Atlanta-based sales and marketing consultancy focused on delivering growth to its clients through insights-led, actionable strategies. This acquisition adds new capabilities for Thought Logic, expands its reach in the sales and marketing vertical, and brings new long-term, embedded customer relationships, creating a formidable player in the Atlanta market and across the US.
Founded by Anne Chambers in 2001, Caprē Group has developed a strong track record for implementing growth capabilities in commercial organizations. Caprē’s offerings include a diverse array of services related to sales and marketing organizations, such as go-to-market strategies, marketing and sales process optimization, change management, and insights-led joint business planning.
“We are excited to welcome the Caprē team and their deep customer roster into the Thought Logic family,” said Keith Roberts, Founder and CEO of Thought Logic. “Through this acquisition we gain new capabilities that will enable Thought Logic to address the entire business transformation process. Further, Caprē’s proprietary methodologies combined with Thought Logic’s proven approach will allow us to better serve our collective clients.”
“Partnering with Thought Logic was an easy choice given the success they have achieved to date and their dedication to solving their clients’ most complex challenges,” said Anne Chambers, Founder and CEO of Caprē Group. “As we continue on our growth journey, we are eager to expand our suite of services and provide even greater value for our customers.”
Grayson Harcourt and Jane Buckley, who led the transaction at Renovus Capital Partners, added, “Caprē has built a reputation as a leader in the sales and marketing arena, and its unique offerings align well with Thought Logic’s strategy to expand and invest in the services it offers its clients. We look forward to supporting Keith, Anne and the rest of the team as they carry this momentum forward and continue to execute upon our strategy of adding new, differentiated capabilities and expanding geographically.”
About Thought Logic Consulting
Founded in 2014 by Keith Roberts, Thought Logic provides technology and business transformation services to large global enterprises. The Company’s differentiated suite of services helps clients solve complex challenges in supply chain, data analytics, finance and technology arenas. Thought Logic’s team of experienced professionals brings a unique combination of hands-on domain expertise and tenured strategic consulting to address today’s biggest business problems. More information can be found at www.thought-logic.com.
About Renovus Capital
Founded in 2010, Renovus Capital Partners is a private equity firm specializing in the Knowledge and Talent industries. Renovus, based in the Philadelphia area, manages $1 billion across several investment vehicles. The firm’s current portfolio includes over 20 U.S. based businesses specializing in education and training, B2B healthcare services, technology services and professional services. Renovus typically partners with founder-led businesses, leveraging its industry expertise and access to debt and equity capital to make operational improvements, pursue add-on acquisitions and oversee strategic growth initiatives. More information can be found at www.renovuscapital.com.