Sales & Marketing: CPG – Collaborative Planning

Thought Logic delivers a differentiated sales and planning process which elevates customer influence & collaboration, to enable multi-year growth.

Business Challenge

For a Fortune 100 CPG manufacturer, categories were changing rapidly with continued pressure from new competitors, and customer relationships were transactional while the organization strived for strategic influence.


Implemented new customer-centric collaborative planning capability that leveraged client’s insights and great brands. Coached customer sales teams to accelerate impact with customers and instill a new discipline. Results included:

  • Outpaced category growth; +$500MM in category value.
  • Drove new levels of customer engagement; rose to #1 in Advantage Survey scores.
  • Optimized cross functional support including insights, category management, shopper marketing, and revenue growth management.