Sales & Marketing

2022 Sales Capabilities of the Future

Each year, we published our much-anticipated Sales Capabilities of the Future study, and are proud to release the 2022 edition, available now.

In the study, we address issues driving the market, including specific opportunities around Data, Digital Media, eComm, Talent, and how the future of sales will be shaped by these powerful forces.

Our Study Focuses on FUTURE Sales Organizational Capabilities:

  • Future drivers of change in the marketplace
  • Top capability priorities for the next 3-5 years
  • Changes to capability areas and budgets in the future